News | Study

05, 2016

MYP CLASS 011 | PLACE BRANDING

On 13th May, 2016, College of Art and Design, Tongji University,Art Director of AECOM creative design team, master planning group Mr. Zuo Mingzhi will share with us the topic named as ‘place branding’.

Mr. Zuo Mingzhi knows himself as one creative designer who is committed to the visual arts and brand planning. He practiced a lot of urban branding projects, including environmental art, VI, brand planning etc. The design philosophy of his CA team is to simplify those that’s complicated, to remove the vanity, to explore the nature based on people-oriented principle. The team is aimed to shaping the good memories remained along people’s minds, and caused people to think of how we are living today.